Welcome to Build My Home Business & Create My Virtual Business!!!

Our Experts will provide you with the tools you need to start your own home-based business.
* Connect With Customers
* Revolutionize your Marketing
* Grow Your Your Company

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Attention Home and Virtual Business Wannabes and Freelancers…

Have you ever wanted to build your own business or freelancing company
with a steady stream of clients who need your help?

I’m sure everyone has wanted to work for themselves at one point or another in their lives but their dreams have been blocked by uncertainty and other obligations. This can be very frustrating when you don’t know where or how to start building a business platform. We understand and we have a Plan for you! We’ve trained many people to move forward and Start Their Small Business.

“Change is inevitable, except from the vending machine!” …. Robert G. Gallagher

We see a steady stream of people who are interested in working for themselves to learn more about our Certification Programs. We help them evolve into confident business owners working for themselves in some of the biggest industries. We’ve seen amazing and rapid results that has led to increased income, more confidence, and the ability to choose great clients that you will want to work with. This is basically everything a business owner needs and could dream about!

Now It’s Your Turn. Make the Dream Come True.

As a web-savvy marketer and talented professional, you should be acknowledged as the expert and “professional” in your field, with businesses banging down your door to get access to your skills and expertise.

Now Open for a Limited Time at an Affordable Price

Virtual Professional
Certification Programs

What You Will Learn:

  • The Certification Programs include Advanced Training

  • Your Investment Can Pay Off With Just One Client

  • You Will Receive the Materials You Need to Work With Clients

  • You Will Learn How to Interview and Obtain Clients

  • The Demand for Virtual Professionals and Freelancers is about to go way up.

  • The Final Step in This Journey is Certification.

Business Owners nationwide have responded enthusiastically to the Certification Programs. They get more time to make more money and get better SEO Ranking and Results.

Freelancers benefit by having the training and support to build their business and make more money.

Smart business owners from every field, both large and small, know that they need top-quality services to stand out among their competitors. They know that our Certification Program only Certifies the Best Students.

In fact, the number one and two problems that businesses have when they figure out that it’s time to hire someone to do their tasks are:

  1.  Where  Can I Find Someone Who Has Been Professional Trained for this Job
  2.  Where Will I find Them?

And with the many “done for you” offerings that the Virtual Professional Training Center has, there will be an even greater demand for the well-qualified Professionals like Yourself.

Every minute, businesses are exposed to thousands of pieces of mediocre content. Most of these poorly written word puddles lack any kind of real business strategy. You will learn better than this.

“Just-ok” business strategies worked for awhile — but these strategies don’t cut it anymore. Businesses need the kind of professionals who can combine talent with strategy.

Businesses need the kind of professionals who have some “poet” or “prowess” in their makeup (who can provide the Professionalism that attracts and engages new audiences).

They Need YOU! They Just Haven’t Figured It Out Yet.

We all know that our clients want us to cut-to-the-chase and nail things down to one bullet point. Having a niche, will make you an expert.

This takes specific expertise on your part. Knowing your Niche incredibly well will put you in that position to nail it. Smaller niches may mean fewer clients, but more money for those who have the ability to support it.

Your clients want an easy-to-understand reassurance that that they picked the right person for the job. Part of that will comes from your own marketing — your own ability to blog and create consistent social media marketing for yourself.

Most of this reassurance will come from the competence you’ve shown you’ve been hired. We’ll show you how to nail that.

But we’d like to offer this 3rd-party Certification as the reassurance and validation that you truly are as terrific as you say you are.

You’ll be backed by the Social Media Fusion name — the most recognized name on the web when it comes to Professional marketing excellence. You can look potential clients in the eye and confidently say, “I’m certified.”

Advanced Education So You Have the Guidance
To Fit Most Every Situation.

Our Programs are not only about producing the kind of support that your clients want and need.

It’s also about creating the kind of support and interaction for your clients (and yourself) that lays the path for additional leads and sales as well as higher Ranking on the Search Engines.

Here’s what’s in the course —

You’ll get two modules a week, over a span of six weeks. We’re spacing the modules out in order to allow you to truly understand what you are reviewing and learning so you stay sharp — each week we will give you material to work on, not just “consume and forget.”

The coursework also includes worksheets and examples to guide you through your development. We are also concerned for your personal development and will offer Articles and Tips to keep you moving forward. One of the things we truly believe at Create Your Virtual Business is that we are only successful if you are. So keep us in mind when you have questions, concerns or are misunderstanding the information. We’ve got you covered.

We will give you Task Lists to help you  guide your clients and keep them on track as well as for your own organization of clients. These worksheets will help keep your client conversations informed and productive. They can also help you remember tasks, when they were completed and to remind you if it is an annual, semi-annual or monthly task.

Remember when I said you had to have a bit of the “killer” to position yourself in the top tier? That is true. But you must always consider if the act is moral and ethical. There will be a review.

Our, Virtual Professional Training Center’s CEO, Kathy Goldman, has teamed up with former VPTC Student, Jennifer Reichelt, to produce an advanced Content Mastery course that forms the cornerstone of the certification program. In this program, Kathy and Jennifer deliver 8 in-depth sessions on exactly what it takes to become a “next level” expert content creator.

Many of the modules include references back to the education here in our website. So if you need to get more information on any topic, you can always go back.

Introduction

Introduction

THANK YOU

We know you have many choices for which program you choose to build your Home Based, Freelance Or Virtual Businesses and we TRULY appreciate that you chose ours! We are certain that you will be happy with the results you achieve!

The word “Training” is an encompassing term, which is often used, in describing changes occurring in our behaviors because of an experience we have encountered at some point in our lives. We usually call it Training.

In just a few short weeks you will be ready to hang up the sign for your virtual business.

Home Based, Freelance or Virtual Business:

  • What is a Virtual Assistant?
  • What is the Role of the VA?
  • What Are the Benefits to Becoming a Certified VA?
  • Our Program
  • Why We Created This Program
  • Research Your Business Purpose
  • Define Your Goals
  • Some Areas of Home Based, Freelance Or Virtual Businesses
  • Some Every Day Tasks VAs Manage
  • Competencies for this Course
  • Job Outlook
  • How Do You Know This is For You?

About Our Program/Courses

About Virtual Business – Getting Started

What is it that made you want to go into business for yourself and into the Virtual World of Business? Succeeding as a virtual assistant takes skill, personal organization and the ability to be proactive. You have to be able to set your own work schedule, based on your client needs and stick to it. And you need to be able to produce high-quality work on your own.

ABOUT VIRTUAL BUSINESSES:

  • What is Your Motivation for Going Into Business?
  • Determine Your Business Purpose for Success
  • Are You Prepared?
  • Is This a Practical Choice for you, your family  and Your Lifestyle?
  • Creating the Business Plan
  • Clarify that Model to See if You Have the What Ifs covered
  • Creating a Master Budget Which Includes

GETTING STARTED:

  • Analyze Industries
  • Be Realistic in Setting Goals
  • Evaluate Your Startup Costs (Startup Expenses)
  • Know Your Competition Well
  • Working as a VA
  • Hone Your Internet Skills
  • Cultivate Your Computer Skills
  • Understand That Starting a Business Takes Planning
  • Preparing for Time Management

Business Planning

Business Planning

Business Planning

Developing best practices and incorporating the recommendations outlined in this document into your daily support business will significantly reduce your liability and your client’s liability and will help manage the risk of potential litigation as well as complaints that may be filed with the Better Business Bureau.

Small Business Plan:

  • Laying the Foundation for Your Business
  • Determine Your Business Purpose
  • Research That Purpose and that Industry?
  • Do You Understand the Rules and Risks?
  • Build Your Business Strategy – What is Your Vision
  • Creating the Business Plan
  • Clarify that Model to See if You Have the What Ifs covered
  • Creating a Master Budget Which Includes

Financials:

  • Small business loans, Small business grants, Angel investors
  • Startup Expenses
  • Opening Day Balance
  • Product Marketing
  • Content Marketing
  • Paid Adverting
  • 12 month Cash Flow
  • Break Even Analysis
  • Profit & Loss

Setting the Framework

Setting the Framework

Setting the Framework

What is a Niche?

“A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment. “ (source: Wikipedia)

Choosing your niche:

  • Why You Should Create a Niche?
  • Benefits of Creating a Niche
  • What Background Do You Have to Create a Specific Niche?
  • Which Niche Market is Best for You?
  • Use Your Niche to Research Your Target Market and Define Your Niche
  • Research That Niche to stand our with limited resources against others.
  • Brainstorm Niche Markets and Make a Decision
  • Build Your Niche Business to Describe What You Do – What is Your Vision
  • Creating a Niche Budget Which Helps You Reach Your Targeted Market for Less Money
  • Top 5 Hiring Markets

You can go online and research for weeks on Niche Markets. We will be helping you with this area. The sooner you can figure out what your background is, what you like to do and see if the market is open for more VAs, the sooner you make money! It is not just a small business thing. Niches have become a marketing specialty that reduces your cost, increases your opportunities and presents you as an expert in that field.

Branding & Marketing

Branding & Marketing

Have you ever contemplated the difference between branding and marketing? If so, you are not alone. There are many similarities and while the two are undoubtedly connected, there are minute differences between them. As a business owner it is essential that you understand both branding and marketing in great detail, so that you can effectively utilize them together. Because of this “interaction, we will combine Branding and Marketing into One Module. Below is a closer look at the differences between marketing and branding.

BRANDING ANDMARKETING

What is Branding?

Branding is the  process involved in creating a unique name and image for a product or service in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

CREATING YOUR BRAND:

  • The American Marketing Association defines a brand as a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
  • Benefits of Creating a Brand
  • Types of Brands
  • What is the Difference Between Business and Personal Brand?
  • Why Create a Business and a Personal Brand?
  • What Persona Do You Want Your Brand to Promote?
  • Difference Between Branding and Marketing
  • Your Branding Is All the Elements Put Together and Marketing is How the Brand Gets Out
  • Understand the niche you are in to set yourself apart
  • Know Your Target Market.
  • Fully understand How Your Product or Service Hits the Sweet Spot of Your Market’s Needs
  • Brainstorm Niche Markets and Make a Decision
  • Build Your Niche Business to Describe What You Do – What is Your Vision
  • Creating a Niche Budget Which Helps You Reach Your Targeted Market for Less Money
  • Top 5 Hiring Markets

Branding is not a replacement for sales or specific marketing campaigns.  But branding assists and reinforces your sales and marketing efforts in important ways. In a nutshell, branding is who you are—and marketing is how you build awareness.

What is Marketing?

When speaking of marketing vs. branding, marketing refers to the tools you utilize to deliver the message of your brand. Marketing will continually change and evolve, just as the products and services you offer will continue to change and evolve. Marketing will be directly and specifically geared towards sectors of your target audience, all while supporting the core values of your brand.

  • Build Your Marketing Strategy
  • Know what your Mission and Values are First
  • Write it down and leave it in front of you
  • Create a logo or hire someone to create one for you.
  • Come up with a tagline or slogan that reiterates your Mission and Values
  • Which color schemes do you think will attract attention.
  • There are theme types that might guide you due to the product or service you provide,it’s vast and wide. It can be heartfelt, funny, family oriented or serious. It can be any mix of text, keywords, photos, charts, graphs, and videos.
  • http://help.outbrain.com/customer/en/portal/articles/1641546–beginner—101-branding-vs-marketing-finding-the-difference

Choosing Your Services

Choosing Your Services

Developing Your Services

Starting a business is an important step in an entrepreneur’s life. Before opening that first business, you need to hone a few skills that are essential to getting your business off the ground. Some business skills can be taught in a classroom, but in the end all of your applicable business procedures will be perfected with real-world experience. (source: Wikipedia)

Choosing your SERVICES:

  • What skills do you bring to the table?
  • What skills should you be brushing up on?
  • What type of personality do you have?
  • How Much Time and Energy are you willing to put in?
  • Determine how much you are going to need.
  • Research options for groups and forums to share
  • Define your job description
  • Is this investment full-time or part-time?
  • Will you partner with someone or would you choose to work with someone?
  • Brainstorm Your Thoughts, ideas, considerations and the market itself.
  • Do you have a fall-back for budget or upholding the business?
  • What products/services will you offer?
  • What will you charge for those products and services? Do you have an idea of what other businesses like yours charge?

You should be thinking about opening the doors to your business all the time. There are things that come up in planning, implementing and operating your business that you could never have imagined. Be Prepared.

and Maintaining Clients

Finding and Maintaining Clients

Finding and Managing Clients

As we said, the best way to get a presence online is to use Social Media Platforms, helping others with questions, contributing to your niche forum and at some point you may consider Pay Per Click Advertising. There are many suitable platforms to advertise your niche on and the platforms are growing.

Finding and Managing Clients:

  • Why should I use Social Media Marketing.
  • What is the benefit of Social Media Marketing?
  • Know your niche. Find out where they are.
  • Find your custom target of prospective customers
  • Know what information your target market is looking for and provide it.
  • Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content than 10k who don’t care.
  • Success doesn’t happen overnight. Look for online influencers and be consistent.
  • Research social media marketing calendars.
  • Publish amazing, consistent and quality content and work to build your online audience of quality followers
  • Find quality online influencers and see who they are connected with.
  • Focus more on creating amazing content and developing relationships with online influencers.
  • Tools to help you save time in utilizing SMM.
  • Submit to Directories

Major Social Media Marketing Platforms:

Facebook

Blogging

Twitter

LinkedIn

Pinterest

Instagram

Snap Chat

YouTube

Reddit

Social media is a forever evolving entity so your strategy will also be ever-changing. You may start on Twitter and find that you aren’t getting any traction. Move to Pinterest then find a big jump in engagement. Social Media Marketing strategy will vary largely vary by niche and industry.

Marketing Funnels

MARKETING YOUR BUSINESS

MARKETING YOUR BUSINESS

MARKETING OVERVIEW

Social Media Services

The best way to get the news out about your new business is Social Media Marketing. Your business type should inform and drive your social media marketing strategy. For example, an e-commerce or travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage in Twitter or Linkedin or the niche platforms that you chose for your business.

SOCIAL MEDIA MARKETING:

  • It’s vital that you understand social media marketing fundamentals.
  • Social media and content marketing requires more listening and less talking.
  • It’s better to specialize than to be a jack-of-all-trades.
  • Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content than 10k who don’t care.
  • Social media and content marketing success doesn’t happen overnight.
  • Research social media marketing calendars.
  • Publish amazing, consistent and quality content and work to build your online audience of quality followers
  • Find quality online influencers and see who they are connected with.
  • Focus more on creating amazing content and developing relationships with online influencers.
  • Acknowledge every person who reaches out to you.
  • Consistently publish content and participate in conversations.
  • Share to be shared.

The good news: Starting a home-based business is within the reach of almost anyone who wants to take a risk and work hard. Social media marketing will get you there.

Social Media Marketing Platforms

Social Media Marketing Platforms

Social Media Marketing Platforms

https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/jiawertz/2017/02/18/which-social-media-platforms-are-right-for-your-business/&refURL=https://www.google.com/&referrer=https://www.google.com/

https://www.entrepreneur.com/article/201588

The best way to get the news out about your new business is Social Media Marketing. But which platforms will be most beneficial to your business type? This is where research if going to be very handy. Each platform has its own benefits that may or may not be included in your strategy. Remember, too, that you don’t need to be on every single platform, just do well and consistently interact on the ones you are on.

SOCIAL MEDIA MARKETING:

  • Why should I use Social Media Marketing.
  • What is the benefit of Social Media Marketing?
  • Know your niche. Find out where they are.
  • Find your custom target of prospective customers
  • Know what information your target market is looking for and provide it.
  • Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content than 10k who don’t care.
  • Success doesn’t happen overnight. Look for online influencers and be consistent.
  • Research social media marketing calendars.
  • Publish amazing, consistent and quality content and work to build your online audience of quality followers
  • Find quality online influencers and see who they are connected with.
  • Focus more on creating amazing content and developing relationships with online influencers.
  • Tools to help you save time in utilizing SMM.

Major Social Media Marketing Platforms:

Facebook

Blogging

Twitter

LinkedIn

Pinterest

Instagram

Snap Chat

YouTube

Reddit

Social media is a forever evolving entity so your strategy will also be ever-changing. You may start on Twitter and find that you aren’t getting any traction. Move to Pinterest then find a big jump in engagement. Social Media Marketing strategy will vary largely vary by niche and industry.

Content Marketing

Content Marketing

CONTENT MARKETING

http://grow.kissmetrics.com/content-marketing-guide

Starting a business is an important step in an entrepreneur’s life. Before opening that first business, you need to hone a few skills that are essential to getting your business off the ground. Some business skills can be taught in a classroom, but in the end all of your applicable business procedures will be perfected with real-world experience. (source: Wikipedia)

Choosing your SERVICES:

  • What skills do you bring to the table?
  • What skills should you be brushing up on?
  • What type of personality do you have?
  • How Much Time and Energy are you willing to put in?
  • Determine how much you are going to need.
  • Research options for groups and forums to share
  • Define your job description
  • Is this investment full-time or part-time?
  • Will you partner with someone or would you choose to work with someone?
  • Brainstorm Your Thoughts, ideas, considerations and the market itself.
  • Do you have a fall-back for budget or upholding the business?
  • What products/services will you offer?
  • What will you charge for those products and services? Do you have an idea of what other businesses like yours charge?

You should be thinking about opening the doors to your business all the time. There are things that come up in planning, implementing and operating your business that you could never have imagined. Be Prepared.

Video Marketing

Toggle Content goes here

Geographic/Location Marketing

Geographic/Location Marketing

Mobile Marketing

WEBSITES, BLOGS, LANDING PAGES & REPUTATION MANAGEMENT

MARKETING YOUR BUSINESS

MARKETING OVERVIEW

Social Media Services

The best way to get the news out about your new business is Social Media Marketing. Your business type should inform and drive your social media marketing strategy. For example, an e-commerce or travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage in Twitter or Linkedin or the niche platforms that you chose for your business.

SOCIAL MEDIA MARKETING:

  • It’s vital that you understand social media marketing fundamentals.
  • Social media and content marketing requires more listening and less talking.
  • It’s better to specialize than to be a jack-of-all-trades.
  • Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content than 10k who don’t care.
  • Social media and content marketing success doesn’t happen overnight.
  • Research social media marketing calendars.
  • Publish amazing, consistent and quality content and work to build your online audience of quality followers
  • Find quality online influencers and see who they are connected with.
  • Focus more on creating amazing content and developing relationships with online influencers.
  • Acknowledge every person who reaches out to you.
  • Consistently publish content and participate in conversations.
  • Share to be shared.

The good news: Starting a home-based business is within the reach of almost anyone who wants to take a risk and work hard. Social media marketing will get you there.

Websites

Websites

Websites

Every time a new person lands on your website homepage, your business goes through a “job interview” of sorts. People are critiquing what they see in detail, establishing an opinion of you, and determining if you’re worth getting to know further, and doing business with.

Is your homepage making the right first impression?

Website Development:

  • Clear Proposition Value
  • Links to Social Media
  • Easy to Use Navigation
  • Contact information everywhere
  • Sidebar with blog
  • Testimonials/Reviews
  • Business Video
  • High-Quality and Original Graphics
  • Overview of Services
  • Associations, Awards or Certifications.
  • A clear and Concisive Call-to-Action (Maybe even 2)
  • Share to be shared.

The good news: Starting a home-based business is within the reach of almost anyone who wants to take a risk and work hard. Social media marketing will get you there.

Blogs and Blogging

Blogs & Blogging, Landing Pages & Reputation Management

The great thing about blogging is that it doesn’t take very much time. Writing—aka typing—is pretty easy; brains are an endless well of engaging, useful, informative content, and all those thoughts flood so easily and consistently onto the keyboard that bloggers frequently find themselves desperately wishing for a good old fashioned case of writer’s block.

  1. What is the purpose of Your Blog
  2. Make time to blog
  3. Consistently produce expert content
  4. Become the expert in your field
  5. How will it impact your business
  6. Do your clients have issues you can solve?
  7. Review your writing skills in a short class so you remember how to write well.
  8. Be sure your blog has your business branding
  9. Recognize where your readers will be. Facebook, Twitter, Pinterest, etc.
  10. Start Small

Landing Pages

  • Landing Pages are used to do just one thing. Convert the visitor.
  • 5 Elements to a Landing Page
  • Call to Action Design
  • Lead Capture Form
  • Design Principles
  • Post Conversion Marketing

What do you have that would interest visitors? Do you give free reports; guides; tips; coupons, etc.? These are worth something to lots of people with that interest. So for example you had a Fishing Charter Business. You could probably create a wonderful landing page with a coupon or some other enticement to get them to register for a trip. Maybe you offer late night fishing and this would be a great way to get more business if you tell them about it and offer an incentive to sign up. Once registered, you can target their market.

They are not easy to create and market so this is very important to learn.

Reputation Management

Reputation Management

Have you ever heard the phrase Reputation Management? Well you should and you should be making sure you are keeping an eye on your sites. Online <em>reputation management</em> (ORM) helps you fix PR disasters or completely prevent them in the first place. These services also work to establish and protect your brand once the crisis has been addressed. ORM can have a huge impact on your personal success and that of your business. Whether you’ve been grappling with a negative review or unfavorable press coverage, facing a crisis, or simply want to build immunity against unexpected obstacles, seeking the help of a professional online <em>reputation management</em> team is your best, most effective option for regaining and maintaining control over your reputation. …more

Week Twelve

Pay Per Click and Other Paid Promotions

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly if you aren’t careful. How do you make sure you are getting the most out of your paid ads?.

  • Understand the Importance Keywords
  • Understand Long-Tail Keywords
  • Know your target market
  • Know where you will advertise
  • Which Platforms will you advertise on
  • Keep track of your ads and their performance
  • Create Landing Page
  • Set a budget



The Certification for this course is NOT automatic, even if you finish all the modules. The Certification for this Course is designed to recognize those who can demonstrate professional ability, abilities to become proactive and to seek out education and opportunities that will help your clients grow their businesses.

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