If you have your own business, you know there are great days and bad days. As the owner you wear all the hats. Sign up for the Freelancers Union and Unite with other freelancers in every state to get the payment you deserve.

What If You Don’t Get Paid?

What If You Don’t Get Paid?

Running a successful Business is like no other feeling; but what if you don’t get paid?

Pizza guy taking an order and as part of the process, he expects to be paid by the customer.

A pizza place couldn’t be successful if their clients didn’t pay them.

There are many reasons that people want to work for themselves and everything can be hunky dory until you get a bad clients.

On the one hand, there is freedom to work when you want, with whom you choose to work  and how much you will work. It’s all on you. But so is everything else.

On the other hand, it really is all on you. You wear all the hats and you make sure the business is profitable. You will be in charge of timelines and deadlines, assigning projects, dividing schedules, taking care of yourself and your family.

We have been “Virtual”since 1996 so we know. It takes time, patience, money, strategy for both your business and marketing plans, the ability to be proactive, to learn on your own and to own it. If something goes wrong in your business (let’s say an assistant or you missed a deadline), it’s up to you to apologize to the client and be sure to let them know that it was your fault and what you plan to do about it.

We are professionals and we know any business can fail if you don’t manage it right. However, if you don’t have the right people on your Team you could get in deep trouble. I recommend having the following people on hand and the following tools so you are covered everywhere in business.

People You Need on Your Team

Even if you don’t have them with you full-time, you need these people close at hand.

Mentor/Business Guide. Everyone thinks that all you have to do is hang out your sign and you are going to get business. This is obviously not true or you wouldn’t be reading this post.

Business Planner. Very similar to the Mentor, but a planner has the systems and guidelines that you must follow and the order in which you must follow them to have a successful business. This business planner can also help you create and execute your business plan. Yes, you MUST create and update your business plan annually.

The Act was for New York only, but the website has a link where you can download information and sign the petition to get the same law in your state. I want you to know about this and pass this on.

In May 2015 New York passed a law that assured that freelancers and virtual professionals got paid by their clients.

Financial Service. Whether you choose to do your own bookkeeping, which I would discourage, or if it comes to tax time and you have no idea what a Schedule C is. You need someone you can go to that you trust to give you great financial guidance and keep your business in the black. 

Attorney/Paralegal. There are so many things that can go wrong in business. Cover yourself and your business by working with someone who can tell you if you have issues or if things are going along all right. These people know what is by the book and what is sliding by. Don’t ever slide by. Some day you will get caught.

Insurance. You are going to need to get business insurance. Without that, your clients or others can sue you and they can take your personal property (homes, cars, etc.) as payment for wrongful deed. This goes for copyright infringement, mistakes in contracts, etc. The insurance is called Errors & Omissions Insurance. It can be expensive, but if someone were to sue you and take your personal belongings, that would be more expensive. Call around and get quotes. Start with your own insurance company but not all insurance providers include plans for O&E.

PC/Geek. Find someone you know and trust to have on your Team. When your computer goes down or freezes up, you can’t afford to wait for those big box stores to get to your computer and get it fixed right away. They will also charge you for the small questions like, “is it turned on?” Sounds funny, but that’s the way they make their money.

If you have your own business, you know there are great days and bad days. As the owner you wear all the hats. Sign up for the Freelancers Union and Unite with other freelancers in every state to get the payment you deserve.

Help virtual professionals and freelancers get the money that is owed to them by clients.

Speaking of money,

we spoke about the financial Service who can help you with bookkeeping, invoicing, accounts payable and receivable and your taxes. But what if your client doesn’t pay you? What if, for whatever reason, they cease communication and decide they don’t want to pay for the work they have done?

This is an unfortunate reality for many freelancers and virtual workers, not just writers. At some point you may encounter a client who won’t pay you or who pays late, after you’ve already invested a lot of time and effort into a project. But although it’s one of the risks we take when we become Virtual Assistants, there are some tips and strategies that can help us. We’ll talk about those later.

“On May 15, 2017, New York City became the first city in the United States to protect freelancers and independent contractors from nonpayment. According to a recent article,  the “Freelance Isn’t Free” Act now sets a deadline for when clients must fully pay freelancers for work worth $800 or more – either by a date set forward in writing or within 30 days of task completion. This law also protects freelancers from employer retaliation and promotes the implementation of written contracts.” (Posted by: Jena Kroeke, VANetworking.com)

Is this not incredible news? Virtual Professionals finally have someone to go to who is on their side. Someone who will work with them to re-coup any payments due to them $800 and up. Make sure you get paid.

This has only been in law since May in New York, but the Freelance Isn’t Free” Act website has a Petition that people in other states can sign to get these benefits in your state as well. It’s a process when you have to go after monies owned to you. It takes time and the clients aren’t always as nice as they once were. So sign the petition and stick together with other Freelancers and Virtual Professionals. 


Business contracts are imperative to many aspects of your business from the number of hours you work to what happens if your client does not pay you. Be sure to have one and have both parties sign.

Click here to view a sample Business Contract. Never, ever go into business without one.

The best case scenario, is the law will scare employers straight before a freelancer has to resort to claims court. The other thing tool to have and use is a Business Contract that states your terms of the Relationship. It must be signed by both parties to be valid. This will stipulate the type of work you will do, your time frames for work, your fees, etc. There is a lot that goes into a Business Contract and this is where your Attorney will be helpful. One of the stipulations in the contract refers to Non-Payment. The best part of this portion is that if you ever get into a situation with a non-paying client and need to take them to Small Claims Court, it will be in your State and City. Your client has to take the time to meet you in court and you will have home court advantage.

But court is still a possibility. And while the new law mandates double damages and attorneys fees if the judge rules in the worker’s favor, the prospect of acquiring an attorney can still be a daunting one for tight-budget freelancers.

In an effort to smooth this road, the Freelancers Union today launched the Freelancers Union App to connect workers with attorneys who both specialize in small claims, and are eager to take on these types of cases.

Don’t get ripped off. Take it from someone who knows.

Kathy Goldman
Create Your Virtual Business
Info @ Create Your Virtual Business.com
Ph:  262-226-8339

  Virtual Assistant, Virtual Professional, Home-based Business are all names for someone who wants to own and grow their own business.
Use these 5 Tips for Starting a Home Business.

Tips for Starting a Home Business

Starting a Home Business

Virtual Professional Training Center offering courses for building your virtual office or home-based business.

The Virtual Professional Training Center offers training for home based and virtual businesses.

If you’re thinking about Starting a Home Business but aren’t sure where to start, then you’re in the right place. The thing about a home business is that you need to expand your knowledge about building and maintaining a business in order to be successful. This article is a great place to start that.

Starting a legitimate home (or virtual) business takes time, knowledge and abilities that some people don’t necessarily possess. You have to be self-motivated and outgoing and you HAVE to start with a plan. Not having a plan for your business is like taking a trip and not bringing a map or GPS. Unless you know where you’re going, you need that map. Even if you do know where you’re going, what happens if you hit a detour or there is an accident and you need to go around it.

Tip 1

Create a Business Plan. These plans can be changed and updated as you go along, but starting with that road map will make this journey much easier. It also covers some of the most important segments that you need to know about starting your home business and making it successful.

Tip 2

Get Licensed. Check with your city hall or the city planning office to learn if there are any zoning regulations that will inhibit you from starting your home business. You may find yourself being ordered to cease operations down the road if you are breaking any of the zoning laws in the area. One of the main things that most municipalities will worry about is added traffic through the neighborhood. So having a “store front” type business may need a special permit. They also consider the number of deliveries you get. If you are getting multiple deliveries daily or even several days a week, they may be suspect to scrutinization by the city.

Tip 3

Niche Marketing targets your exact client.

Niche Marketing can save you time and money.

Niche Building. One of the things I tell my students when they are beginning to build their home business is to build a business in an area where you are passionate. We refer to this as a niche. When you are venturing into an area you have a passion for, you are more likely to be more motivated and have more knowledge of your business. This is one of the key ingredients to being successful. However starting a home business is still hard work and also requires a certain level of creativity. It is much easier to work on something that you have a genuine interest in and would not consider a chore. It is also easier to be creative since you will naturally come up with ideas as opposed to being forced to come up with ideas.

Tip 4

Business Ideas

  • If you are considering a service-related business, know everything about what will be expected by your clients before you open your doors. Real Estate is a huge market to get into. They are busy all the time and between client related tasks, showing homes, listing homes and social media, they are swamped. Do your research. Interview people who work in the industry you wish to support. Ask them questions about what they really wish they didn’t have to do.
  • If your home business entails ingredients or supplies, try to purchase them in bulk from a wholesaler. Buying your supplies at wholesale prices will reduce your overhead, which will increase your profit. When you buy wholesale you may even be able to lower your prices for promotional sales, while still making a nice profit. You can also write off the storage of the inventory on your taxes. 

We also offer tons of Legitimate Work From Home Business Opportunities.

Tip 5

Even if you are at the corporate office, it's still good to get up and stretch every now and then.

Sitting all day at a desk can cause back problems.

Health & Welfare. Many home business owners tend to have health related issues because they generally get less exercise by staying at home. Another issue they have is overworking themselves when the lines blur between life and work. Yet, one of the downfalls of having a home business is that you don’t get paid sick days. So you need to take extra special care of yourself so you can be well. If you do get sick, it’s always nice to have a fall-back business associate that you can trust to fill in as much as possible with high priority tasks. Also, if you get sick, let your clients know projects may have to wait until tomorrow. It is, therefore, vital that home business owners take extra care of their health through exercise, adequate sleep, and proper diets.

In Summary:

You should already be starting to feel like you have ideas and strategies you want to implement towards your business goals. Start writing everything down. Anything you think about that may apply to your business. Niche ideas, color schemes, logos, names, results from research and interviews. Brain storming is very helpful. Even if you think an idea or opportunity sounds off the path, write it down anyway. One day, whey you are completing our training program, you will take that list and review it. Share it. and figure out what you were meant to do for your home business.

Apply the knowledge you learned today and you should see success in your home business in no time. Remember, the only way you’re going to see any progress is if you actually try. Don’t let the cost of the Successful Home Business Training program deter you. Remember, one client and you can make your entire investment back. 

Let Your Home Business Come Alive!

5 Tips for Posting Photos/graphics

5 Tips for Posting Photos/Graphics legally.

Blue Checkmark. Says you have done this right.

Always follow copyright restrictions.

You post a lot of photos. Here are 5 Tips for Posting Photos

Publish Wisely. Permission-based Only!

You must be very careful when you post photos and graphics that are not of you or taken by you. For example, You can take and post a photo of the parade, but you cannot take a photo of the kids across the route eating their ice cream and post it (without written parental permission). If you really want to be able to publish this type of photo, get written permission (signed and dated with what you intend to do with the photo. Be specific)

If you should download a picture or graphic and are unsure if you need to add copyright information, first look at the Terms of Use. If you don’t understand the Terms, then add the copyright information anyway. It is better to add copyright information than to ignore it. Cover your bases or you will find yourself with huge copyright use fines. Typically, copyright terms indicate you must give credit to the person or entity who owns the graphic or photo and add a link to their website. 

Another option is to utilize your own photos and graphics all the time. No copyright issues there!

Listening to music on headphones.

Brad is listening to a new band. He hopes to get them to sign up for the latest county fair. Seems like he likes them.

Names are Off Limits.

Do not publish name of individuals in the photos unless the photo is of yourself or of someone who has given you permission to use their name. Names are not necessary when telling the story unless you have permission. Tell a story about the photo in the caption. The viewer likes to know what is special about the photo.

Location, Location.

Use Geo-tagging to help get Search Engine traffic based on location. Online map sites like Google Maps, Yahoo, Bing and MapQuest are very intuitive in linking locations with search terms. This is a valuable resource many people overlook!

Where Should You Publish?

Make a list of all the local websites that you may be able to share this information with. Check the local newspaper, the local blogs, coupon books and your local directories. Need help finding out what these locations are? Contact us. We can help!

It’s Not About You!

As with any Social Marketing; it is not about you. It’s about what you think your readers want to know about. Do not: be self-promoting; send out only ads or listings; publish every day. Use common sense and think about what you would enjoy seeing from other people. The grand kids or pets are fine every now and again. See how we posted this from a picnic. These are two beautiful kids. Notice that we don’t use their names or where the picture was taken. This is really for the safety of the children. Use your judgment. 

boy and girl sitting at picnic table

Whatever you do, be sure to give credit if an image is not owned by you.

Social Marketing Fusion provides proven ways to market your business on social media sites, Facebook, Twitter, YouTube, LinkedIn and hyper-locally. Kathy Goldman shares shortcuts, tips, tools, strategies, tutorials. Our experts can help you create a unique strategy to build your social media reputation, build relationships with potential clients, become the expert in your field and stay in front of your competition with blogging, social marketing, reputation management and cutting edge knowledge of new tools and services.

Help My Home-Based Business and Create Your Virtual Professional Business offer classes to help you understand blogging issues and what to avoid. 


Home Based Businesses are Growing as the Internet and Mobile Marketing Become More Prevailing.

Write Articles for SEO Ranking

Write Articles for SEO Ranking

You may have heard about “search engine optimization” while doing some research into attracting traffic to your website, but do you know what it means? A lot of website owners and business professionals come to falsely believe that it is a simple way of getting to the top of search engine results by filling the pages of their website with the most popular “keywords”. This is a big mistake, and is one of the major reasons that savvy professionals turn to SEO article writing services to improve their website performance.


Very early in the history of the Internet websites might appear at the top of a search engine’s list of results because of a mass of specific terms and words. These are now known as keywords. Since that time, however, the algorithms and systems used by search engines around the world have changed dramatically. Now your website has to have a level of authority if it is to get a top ranking. SEO article writing services can often help to establish this authority through well-written and effectively phrased materials.

Keywords, keyword phrases and long-tail keywords


Keywords are very important, don’t get me wrong. However they don’t work if they aren’t combined with many other technical factors. You need to have a compelling title, topic, incoming links, outgoing links, accurate meta information. These pieces will help round out the graphics and hyperlinks within the article. When you write articles and submit them to the right places you receive a link back to your website/blog. These link-backs from MAJOR ranking websites will help increase the credibility of your website with the search engines and they will tend to rank your website higher.

Another reason to write Articles for SEO Ranking is the Commenting. If you are reading someone else’s article; comment on it. Make sure you get a link back to your own website. Also, refer specifically to items within their article. Having these keyword reference is like a second or third reference. And these references are important. (source: snapagency.com)


Articles are typically much longer than a blog post with more applicable and comparable topic information. Back in the entry days of blogging, when most people didn’t know what it was or how to use them, the blogs were primarily personal. People wrote for their friends and family. That soon changed and businesses began to communicate with their potential clients with business blogs. These blogs were filled with sales information and a good length for the post was about 500 words. Now, the average number of words in a blog post has risen significantly. 

Take a look at the graph below which has data that comes directly from Google itself. As you can tell, the number one position across all industries sits right above 2,450 words.

Google Study Shows Ideal Blog Post Length has increased dramatically.

Consider that the Ideal Length of Blogs has been show to increase shares, than longer articles should receive the same attention. You want your information shared consistently and that means providing quality content. Quality content is what you know about. It’s your expertise. It’s your experience. Consider the purpose for the article before you write it. Do you want readers to learn something? Do you want them to react? Do you want them to take a survey? So many options, but write about it because you know about it.


If you are don’t have the time to learn the technology that makes social media marketing work, consider hiring a GhostWriter. A ghostwriter is someone who writes and maintains your social media platforms. A good ghostwriting or SEO service (www.SocialMarketingFusion.com) will submit original articles to the major directories on a very regular basis – sometimes as frequently as every 48 hours. These writings will also usually include blog postings too. When someone uses a search engine to seek articles about topics that interest them, the engine recognizes the terminology and frequency.


If you are consistent in updating, you will become an authority on that topic. Your rank for your website will increase to a higher position in the results. When this is added to the terminology, keywords and long-tail keywords appearing in the regular blog postings, search engine results keep improving and more traffic visits the site. In addition to the many links that blog and article readers create to your site with comments and shares.

This blog post is considered quite short in comparison to the chart above. At this point, we are at slightly more than 700 words. When you write Articles for SEO Ranking, try to come up with as much information as possible to lengthen the article. However, don’t do it to the point where you are babbling about insignificant information or repeating yourself redundantly. People will share your information when written within the guidelines of the technology, seo optimization, and expertise necessary to obtain higher ranking, more shares, more leads, more links and better readability. 

So consider that if you Write Articles for SEO Rankings, you will probably be seeing the results. That is a whole new topic about Analytics and we will visit that soon.

Until later,


Virtual Professional Training Center offering courses for building your virtual office or home-based business.

So Excited!

Can’t wait to finish this website and the course work to get you all started on the affordable home-based and Virtual Professional Career training that could change your life.