Six Email Campaigns You Should Automate
Check these Six Email Campaigns you should automate to save time. Some email campaigns can and should be automated. In the past, email automation has been frowned upon for initial contact and personal notes. So why is now popular to have automated email.
When I first started my own business, anytime a person registered on my website they received a personal welcome email. This was way better than sending a canned response saying “thank you for registering”. It shows people think you care about them enough that you took the time to thank them personally.
However, the benefits of Email Automation are numerous.
- It cuts down on tedious manual tasks
- Reduces human error
- Increases consistency
- Establishes a Cadence. In other words, emails go out as regularly scheduled. I am not a firm believer that ALL email should be automated, however.
Here are 6 Email Campaigns You Should Automate:
- 1. Welcome Messages. I truly believe that this is in the eye of the beholder. If you are getting dozens or hundreds of registrations each day, it is not very efficient to answer each one personally. If you hire someone from a company like Fiverr, that’s still a lot of money for responding personally. However, on the other hand, a personal response is more likely to get the person’s attention. Any person reading an email from a campaign can tell that it’s not a personal email.
My business is in social marketing and blogging. There are hundreds of companies that do the same thing I do. Let’s say a person has googled lots of sites and come down to my site and one more. They have read the reviews and have decided to get more info. They fill in the form for both websites and receive their responses.
The first company’s response might say something like:
“Thank you for stopping by. Here is a link to Social Tips.”
My Personalized Response would be like this:
“Thank you, Bob, for stopping by my website at www.SocialMarketingFusion.com. We offer personalized service at an affordable price. I noticed you spent some time reviewing the blogging page. Is there anything special you need or any questions that you have about blogging? I’ll follow this email up with a Guide to Blogging and you can let me know if you have any questions.” Which one shows customer care? This is why I believe so much in personalizing the very first email. First impressions mean a lot. However, you should have a canned response back up with a link to a Guide or some tips just in case you get too busy to respond right away.
Renewals and Reminders: This is definitely something you should automate. They don’t need you to write them a personalized note to let them know that their subscription is due. You have no easy way to check this every day anyway. So create a great email that is triggered so many days before the expiration of the subscription. If the consumer has purchased a product from you that will be expiring in 30 days, you would hate to have them miss their refill on the product because you didn’t remind them. They probably appreciate the reminder too.
Transactional Emails: These are similar to the Welcome email in that messages are sent when a customer interacts with your brand in a meaningful way. Maybe they download a coupon, request password changes or begin the purchase process for a report or product.
Helpful Hints: If you have a consumer who is needing more information on something, they may fill out the form to have it sent to their email. This should be set to automatically send the report ending with a call to action. You want them to remember to do “this” or “that” along with the report as a reminder of the importance or to bring them back to your website to review “xyz”. Save time by creating the automated email from the form.
Feedback Requests. Feedback and client reviews are becoming more and more important. Millennials, for instance, will have done all their research, compared pricing, read service and product reviews and are ready to buy. You can’t dismiss the importance of getting reviews. This would be a great time to remind the consumer about how much you care about their purchase or even to ask for a review of the website or the phone call you had. Give them ideas about something they can review. You can also give them incentive to leave a review. Review us today and get 10% off your next purchase. If you have offered a great product or service, they are more likely to do that.
Reactivation Campaigns: If you have set a campaign to run for a specific time period, let’s say over 2 months, the last email you send may say something about “Don’t Forget to Opt Back in to Continue Receiving our Newsletter and Bonuses”. If they don’t Opt Back In, remove them from your database and move on.
Automated Email Campaigns can save you lots of time for repetitive client interaction that doesn’t require your attention. However, if you get an email back from your automated email asking for additional help or support, you must respond personally. These people have shown more than a passing glance at your website or report and are interested. Move them to a buyer with your charm and charisma and showcase the benefits they will receive.
Find the right email campaign and automate it.