UTILIZING
ANALYTICS

Where Do You Begin With Essential Analysis?

Marketing Analysis is the process of measuring, managing and analyzing your Marketing Strategy Performance. It’s the charts and graphs and numbers that help you see if your strategy is working. If it is not as strong as it could be, then you will need to revisit the plan and maximize the effectiveness and optimize your return on investment (ROI).

Understanding how to use marketing analytics allows you to be more effective and efficient with minimal wasted marketing funds.

In our Essential Marketing Analytics Course, you will learn so how to monitor campaigns and their respective outcomes, enabling you to spend more time with your clients and to spend each dollar most effectively.

Here are 5 Online Marketing Tips from Wordstream:

  1. Start with keyword research.
  2. Set up some paid Search Marketing Campaigns
  3. Analyze your results
  4. Implement natural and organic search optimization
  5. Follow this advice; then repeat.

Improve Your Marketing Strategy

Our Essential Marketing Analytics Course will also teach you how to utilize keywords effectively and give you resources to find your keywords. Keywords are very important in marketing for SEO and for online ranking. The strength of your keywords will dictate how well you rank in Google. Without a decent ranking, your site will never be seen by prospective clients.

Essential Tools:

  1. Effective Use of Keywords
  2. Effective Use of Negative Keywords
  3. How to increase your ranking to receive a quality score
  4. Long-Tail Keyword Optimization
  5. Text-Ad Optimization

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